Quality of Service – skill and professionalism of the staff. We looked at how well the services are performed, the attention to detail, and the overall satisfaction of the customers with the results.

Range of Services – the variety of treatments and procedures offered by the salon. We considered whether the salon caters to a wide array of lash and brow needs.

Pricing – the cost of services offered and whether they offer good value for money. We considered the affordability and the pricing structure in comparison to the quality and range of services provided.

Location and Accessibility – measures how conveniently located the salon is for customers. It includes ease of access, parking availability, and how well it is served by public transport.

Ambiance and Environment – the salon’s atmosphere and physical environment. Factors like cleanliness, decor, comfort, and the overall experience of being in the salon are considered.

Loyalty Programs and Promotions – the availability and attractiveness of loyalty programs, discounts, and promotional offers that incentivize repeat visits and reward loyal customers.

Appointment Availability – the ease with which customers can book appointments, including the availability of slots, the flexibility of scheduling, and the efficiency of the booking process.

Website and Online Presence – the salon’s online footprint, including the quality of their website, ease of navigation, information availability, and their activity on social media platforms.